My favorite Projects

In this section, I would like to showcase my favorite work to you.
Here I will go more into detail - for example, why I loved this project so much and what it did to help me grow in my role.

Creative Refresh

The creative Refresh from Just Eat was one of the most challenging and fun projects I’ve worked on.

This project wasn't just making Videos - it was redesigning and "flexing" the Brand guidelines and bring them into a fresh look. 
Next to Typography treatments I also learned about layouts using grid systems, Colour theory, spacing and balance.

As someone coming from a technical background, this experience was unfamiliar and made me appreciate my job even more. Thanks to the amazing leadership and mentoring of our Senior Designers I can now say that I am more aware than ever about the importance of a great design eco-system that makes a Brand stand out!

Market research

Release Video

UEFA
Sponsorship

One of my proudest moments was when the video I was animating played live in front of millions of people, either in person or on TV.

I am forever grateful for this opportunity. The turnaround time for this project was only 4 days, and the result really spoke for itself.

We won the UEFA Media Prize for most interaction during the finale. One of the reasons was that I had the idea to implement the real QR code onto the Cinema 4D render of the Burger box, which worked out perfectly since people scanned the screens.

Along with this great campaign went another cool LED banner project for the TV broadcasting of all UEFA Champions League games.

With this Global Campaign, we had over 800 assets for various channels. From DOOH to Meta and YouTube, in 14 different languages - this was a monumental project.
The project timeline for all channels was extremely tight, as we had to concept and roll out the assets in just 7 weeks, which didn’t leave much time for experimentation.

Thanks to Project Snowball the rollout only took 8 hours for over 800 master assets which helped us to stay on time for delivery and on top, saved us tons of Motion resource, making it possible to concept our approach up to one Week before launch.

I programmed and created Project Snowball myself, and the reason for this highlight was that I was able to stress-test the tool with this campaign, assess its capabilities and build on the weak points to make it stronger and more user friendly. The result after these tests were that we are now using Project Snowball to reduce Production and repetitive work to a minumum, allowing us to spend as much time doing the things creatives love to do the most: being creative.

Lunch Campaign

DOOH - Amsterdam Centraal

Social Video - YouTube

Cheeky Tuesday

Cheeky Tuesday is one of those Campaigns every Motion Designer wants to work on due to it's freedom of creativity.
With this one I came up with a Motion Guideline for the Hand and Arm assets which portaid the meaning behind "being cheeky" and snapping away offers once they arise.

We launched this campaign through CRM and Social - updating the older version from 2024 in style. 
Using tools like Rubber Hose made the process easier and more straight forward. 
However, I also used some expressions for the initial animations allowing me to 
swap and blend animations, making them seemless.