Snowball 3.0
A data-driven rigging plugin. Stakeholders edit a Google Sheet; hundreds of compositions update in a single click.
Jan Ruhrmann · Senior Motion Designer · 10+ years
A decade of crafting motion for global brands, plus the After Effects tools, AI agents and pipelines I build to make the repetitive work 637× faster.
01 / Motion
Campaigns, brand systems and motion guidelines for Just Eat Takeaway, Adidas and UEFA.
Brand guidelines reimagined in motion for a global brand.
Just Eat Takeaway's global brand campaign.
Motion guidelines for the value campaigns.
Motion guidelines rolled out across every channel.
Carbon-awareness campaign for the 2024 Champions League final.
Playful animation for a weekly activation.
Launching the new courier kit with Adidas.
Explainer motion for restaurant partners.
Motion guidelines for the JET Pay business brand.
02 / Code
I build the tools my team animates with: plugins, AI agents and desktop apps, shipped to production. Scroll to scrub the timeline.
A data-driven rigging plugin. Stakeholders edit a Google Sheet; hundreds of compositions update in a single click.
An AI agent that lives inside After Effects. It writes and debugs expressions and executes whole tasks on command through its own MCP server.
Our whole motion language packaged as one plugin, so any designer can turn a storyboard into polished animation, with batch GIF export built in.
An AI-powered asset manager and workflow hub. Stakeholders self-serve creative assets straight from their tickets, with no request queue.
A desktop app store for every plugin above: one-click installs, licensing and silent auto-updates, with no third-party installers.
03 / About
Ten years of motion design tells me what to build. Code lets me build it.
I'm Jan, a Senior Motion Designer. I've spent a decade on brand campaigns, motion guidelines, 2D and 3D animation, editing and videography. Along the way I started turning creative bottlenecks into software: from an agentic AI assistant living inside After Effects to automation pipelines used across a global creative organisation. I'm hands-on, and I enjoy both the craft of creation and systematic thinking.
04 / Contact