Adidas x JET
Launching new Clothing for our Couriers with Adidas.
The Concept
For our new clothing line for couriers we launched a trailer, announcing the new collaboration with Adidas. The style was briefed to be energetic and modern, with a focus on the brand's values of innovation and sustainability. We got there by using a hand held camera with quick and creative in camera transitions.
Process & Tools
Using Premiere as the main driver for editing, sound design and Color Grading I was able to create a trailer that was both visually stunning and engaging for our audience. After Effects was used to create the motion graphics and visual effects.