UEFA Carbon Awareness
UEFA CL FINAL 2024 Carbon awareness Campaign.
The Concept
When I was asked to create a motion asset for the UEFA Championsleague final 2024, I couldn't have imagined the outcome. The idea, inspired by an Ad I saw on TV the night before sparked the idea to use a Burger Box to hold a QR code and that included tickets to perfectly convey this easy message. The QR code on the box actually works and leads you to the landing page of the campaign. We hit record numbers with this activation which resulted being awarded the Media Price of the UEFA Championsleague final 2024.
Process & Tools
Using a Burger Box model I built in 2023, I created this animation within 24 hours using Cinema 4D and After Effects. The texturing of the Box was quite straight forward since we already had physical samples provided by the print house. This allowed me to act fast and create this deliverable for the Stadium screens and DOOH placements within 72 hours.
